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Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan, "99 + 44 ⁄ 100 % Pure", which was in use by 1895, was based on the results of an analysis by an independent laboratory that Harley Procter hired to demonstrate that Ivory was purer than the castile soap available at the time. [6] Ivory Soap, 1800s
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Zest is an American brand of soap and body wash owned by Sodalis USA (formerly High Ridge Brands) for the United States, Canada, and Puerto Rico and by Unilever for the rest of the world. It was initially introduced by Procter & Gamble in 1955 [ 1 ] with the slogan "For the first time in your life, feel really clean."
In 2006, Colgate-Palmolive announced the intended acquisition of Tom's of Maine, a leading maker of natural toothpaste, for US$100 million. [13] Tom's of Maine was founded by Tom Chappell in 1970. In 2020, Colgate-Palmolive acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, for an undisclosed ...
In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 1 billion. [36] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [37]
Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil. [1] KSDL owns a proprietary geographical indication tag on the soap, which gives it intellectual property rights to use the brand name, to ensure quality, and to prevent piracy and unauthorised use by other manufacturers. [ 3 ]
In the soaps category, GCPL brands compete with Lux and Lifebuoy (Hindustan Unilever Limited). In the hair colours category, its products compete for market share with Black Rose, Super Vasmol and L’Oreal. Competitors in shaving cream category are Gillette, Palmolive and Old Spice. GCPL's talcum powder brands, compete with Pond's (HUL) and Denim.
A handmade soap bar Two equivalent images of the chemical structure of sodium stearate, a typical ingredient found in bar soaps Emulsifying action of soap on oil. Soap is a salt of a fatty acid (sometimes other carboxylic acids) used for cleaning and lubricating products as well as other applications. [1]
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