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  2. Choice - Wikipedia

    en.wikipedia.org/wiki/Choice

    Choice architecture is the process of encouraging people to make good choices through grouping and ordering the decisions in a way that maximizes successful choices and minimizes the number of people who become so overwhelmed by complexity that they abandon the attempt to choose. Generally, success is improved by presenting the smaller or ...

  3. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    False memory in the context of choice-supportive biases is when items that were not part of the original decision are remembered as being presented. If these entirely new items are positive, they will be remembered as belonging to the chosen option and if they are negative, they will be remembered as belonging to the forgone option. [1]

  4. Recommender system - Wikipedia

    en.wikipedia.org/wiki/Recommender_system

    Presenting two items to a user and asking him/her to choose the better one of them. Asking a user to create a list of items that he/she likes (see Rocchio classification or other similar techniques). Examples of implicit data collection include the following: Observing the items that a user views in an online store. Analyzing item/user viewing ...

  5. Annuities vs CDs: How to Choose the One That Makes the Most ...

    www.aol.com/annuities-vs-cds-choose-one...

    At the end of the day, for an aging retiree, it can be a far better move to go for that guaranteed risk-free (or low-risk) rate than risk a great deal of your principal (and retirement future) for ...

  6. Overchoice - Wikipedia

    en.wikipedia.org/wiki/Overchoice

    Complexity is the negative aspect of assortment. Complexity is important for the second step in making a choice—when a consumer needs to choose an option from an assortment. When making a choice for an individual item within an assortment, too much variety increases complexity. This can cause a consumer to delay or opt out of making a ...

  7. Does an elliptical or treadmill give you a better workout ...

    www.aol.com/news/does-elliptical-treadmill...

    Experts share tips to choose between working out on a treadmill or elliptical. ... One isn't inherently better than the other, but there are some obvious answers. First, someone who already runs ...

  8. Americans think this is the top benchmark of success - AOL

    www.aol.com/finance/americans-think-top...

    There will always be fixed items, such as rent and car payments, so keeping other expenses to a minimum can leave you with more money to do things that make you happy.

  9. The Paradox of Choice - Wikipedia

    en.wikipedia.org/wiki/The_Paradox_of_Choice

    The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.