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In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
Semantic differential – measurement scale designed to measure a person's subjective perception of, and affect; Thurstone scale – First formal technique to measure an attitude; Voting system – Method by which voters make a choice between options
The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]
An attitude is a latent psychological construct, which consequently can only be measured indirectly. Commonly used measures include Likert scales which records agreement or disagreement with a series of belief statements. [1]: 27–38 The semantic differential uses
In addition to scales, there are two other types of composite measures. Indexes are similar to scales except multiple indicators of a variable are combined into a single measure. The index of consumer confidence, for example, is a combination of several measures of consumer attitudes.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...
The Bogardus social distance scale is a psychological testing scale created by Emory S. Bogardus to empirically measure people's willingness to participate in social contacts of varying degrees of closeness with members of diverse social groups, such as racial and ethnic groups.