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Plans for a new KQ Entertainment boy band began after a staff member discovered a letter and sample mixtape from Kim Hongjoong, who would eventually become Ateez's leader, expressing interest in becoming a trainee at the company due to his admiration of Block B, a group also managed by KQ Entertainment. [16]
On October 24, 2018, Hongjoong officially debuted as the leader of KQ Entertainment's first boy group, "Ateez" with the debut EP Treasure EP.1: All to Zero.[7]From March 2020 to November 2024, Hongjoong released songs by artists that he covered and interpreted in his own style (adding his own lyrics and arranging) under the project name "BY.
Under KQ Entertainment, he made his solo debut in 2017. He is most well known as the leader of Eden-ary, the production team for Ateez and Xikers. [6] His stage name references the Biblical garden because he has always wanted to make music in the most natural and basic way. [4] [unreliable source?]
One member's signature accessory had the others a bit envious. ... the group's leader, sees their success as a much bigger picture. ... and Ateez was finally able to safely take the stage around 9 ...
KQ Entertainment (Korean: KQ엔터테인먼트), formerly known as Seven Seasons, is a South Korean entertainment company founded in 2016 by Kim Kyu-wook. [1]KQ Entertainment, is home to the K-pop groups Ateez and Xikers, and manages two labels: Seven Seasons, Block B's label, and KQ Produce, a label for singer-songwriters and producers.
On April 21, Ateez released a promotional map with the release date and the title of the upcoming extended play, Golden Hour: Part.1, on their social media accounts following their performance at Coachella 2024. Additionally, the group's leader Hongjoong use a folding fan with the words "Golden Hour" inscribed in it. [1]
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The members of the then-unnamed boy band, with their faces covered, were first introduced by Seventeen member Hoshi, during the SVT Caratland event in 2023. [ 3 ] [ 4 ] On December 21, 2023, the group's name – TWS – was revealed.