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  2. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    Breadth of definition: The broader the definition of a good (or service), the lower the elasticity, because it is no longer possible to . For example, McDonalds hamburgers will probably have a relatively high elasticity of demand (as customers can switch to other fast-food options), whereas food in general will have an extremely low elasticity ...

  3. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has = which means that it sets the quantity such that marginal cost equals the price. The rule also implies that, absent menu costs , a firm with market power will never choose a point on the inelastic portion of its demand curve (where ϵ ≥ − 1 ...

  4. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    If supply elasticity is zero, the supply of a good supplied is "totally inelastic", and the quantity supplied is fixed. It is calculated by dividing the percentage change in quantity supplied by the percentage change in price. [15] The supply is said to be inelastic when the change in the prices leads to small changes in the quantity of supply.

  5. Law of demand - Wikipedia

    en.wikipedia.org/wiki/Law_of_demand

    Price elasticity of demand can be classified as elastic, inelastic, or unitary. An elastic demand occurs when the percentage change in the quantity demanded is greater than the percentage change in price, meaning that a small change in price results in a large change in quantity demanded.

  6. Income elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Income_elasticity_of_demand

    In economics, the income elasticity of demand (YED) is the responsivenesses of the quantity demanded for a good to a change in consumer income.It is measured as the ratio of the percentage change in quantity demanded to the percentage change in income.

  7. Advertising elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Advertising_elasticity_of...

    The rule of thumb combines the AED with a known price elasticity of demand (PED) for the same good. The optimal relationship is denoted by: [ 1 ] Advertising expenditure Sales revenue = − A E D P E D or, symbolically, A P .

  8. Isoelastic function - Wikipedia

    en.wikipedia.org/wiki/Isoelastic_function

    An example in microeconomics is the constant elasticity demand function, in which p is the price of a product and D(p) is the resulting quantity demanded by consumers.For most goods the elasticity r (the responsiveness of quantity demanded to price) is negative, so it can be convenient to write the constant elasticity demand function with a negative sign on the exponent, in order for the ...

  9. Price elasticity of supply - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_supply

    Relatively inelastic supply: This is when the E s formula gives a result between zero and one, meaning that when there is a change in price, the percentage change in supply is lower than the percentage change in price. For example, if a product costs $1 and then increases to $1.10 the increase in price is 10% and therefore the change in supply ...