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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests. [1] Sale promotions often come in the form of discounts.
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Displays2go is a manufacturer and e-commerce retailer of point-of-sale displays [1] based in Fall River, Massachusetts. [2] A subsidiary of TAKKT AG, this online business-to-business wholesaler markets its products mainly to retail stores and trade shows.
At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design , selection, packaging , pricing , and display that stimulates consumers to spend more.
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
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