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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...

3. Susan Wojcicki - Wikipedia

   en.wikipedia.org/wiki/Susan_Wojcicki

   Wojcicki was subsequently promoted to Google's senior vice president of Advertising & Commerce, and oversaw the company's advertising and analytic products, including AdWords, AdSense, DoubleClick, and Google Analytics. [18] [26] YouTube, then a small start-up, was successfully competing with Google's Google Video service, overseen by Wojcicki.

4. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   Website. www.google.com /adsense. Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

5. Criticism of Google - Wikipedia

   en.wikipedia.org/wiki/Criticism_of_Google

   Criticism of Google includes concern for tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy and collaboration with the US military on Google Earth to spy on users, [1] censorship of search results and content, its cooperation with the Israeli military on Project Nimbus targeting ...

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Mobile advertising. v. t. e. Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1][2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads ...

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [80] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.

8. List of most-viewed YouTube videos - Wikipedia

   en.wikipedia.org/wiki/List_of_most-viewed...

   Shape of You" became the second video to reach four billion views in January 2019, [27] followed by "See You Again" in February 2019. [25] ". Baby Shark Dance" became the second video to reach five billion views in April 2020, [62] followed by "Shape of You" in October 2020.

9. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [18] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...