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  2. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Imagine you're a potential hire for an up-and-coming company. You're deciding whether to take the job, and as you sit in the executive lounge, you pick up a brochure that has the company's mission ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    The list of visionary companies was determined based on the results of a survey of 1,000 CEOs. The authors ensured representation across all industries and various sized organizations by sampling from Fortune 500 industrial companies, Fortune 500 service companies, Inc. 500 private companies and Inc. 100 public companies. The survey yielded a ...

  6. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious.Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit.

  7. 10 Companies That Have Proven To Be ‘Too Big To Fail ... - AOL

    www.aol.com/10-companies-proven-too-big...

    But Apple was too big to fail and the company was actually able to absorb that massive hit and move forward. By the end of the year, Apple’s market value was $2.29 trillion, an increase of 133% ...

  8. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Organizations may also plan their financial statements (i.e., balance sheets, income statements, and cash flows) for several years when developing their strategic plan, as part of the goal-setting activity. The term operational budget is often used to describe the expected financial performance of an organization for the upcoming year. Capital ...

  9. Corporate university - Wikipedia

    en.wikipedia.org/wiki/Corporate_university

    In contrast, a corporate university typically limits scope to providing job-specific, indeed company-specific, training for the managerial personnel of the parent corporation. The scope of the CU depends on the corporate strategy, consequently maintaining a strategic alignment between the CU and the parent organisation belong to the key success ...