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  2. Favored placement - Wikipedia

    en.wikipedia.org/wiki/Favored_placement

    Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites.It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results.

  3. Pay for placement - Wikipedia

    en.wikipedia.org/wiki/Pay_for_placement

    Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms (i.e., keywords ) in an open auction . [ 1 ]

  4. History of Google - Wikipedia

    en.wikipedia.org/wiki/History_of_Google

    Scott Hassan and Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeff Ullman were also cited as contributors to the project ...

  5. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search is the most-visited website in the world.As of 2020, Google Search has a 92% share of the global search engine market. [3] Approximately 26.75% of Google's monthly global traffic comes from the United States, 4.44% from India, 4.4% from Brazil, 3.92% from the United Kingdom and 3.84% from Japan according to data provided by Similarweb.

  6. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.

  7. Timeline of Google Search - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_Google_Search

    Search category: Google launches Google News. [8] 2002: September: Search algorithm update: Google makes the first publicly announced update to its search algorithm. [10] A number of Internet commentators view this as the death of PageRank (the name for Google's system for ranking pages) and a significant decline in the quality of Google's ...

  8. Timeline of web search engines - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_web_search_engines

    Robin Li developed the RankDex site-scoring algorithm for search engines results page ranking [23] [24] [25] and received a US patent for the technology. [26] It was the first search engine that used hyperlinks to measure the quality of websites it was indexing, [27] predating the very similar algorithm patent filed by Google two years later in ...

  9. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.