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In 1956, McVicker established Rainbow Crafts Company Inc., a subsidiary of Kutol Products. Rainbow Crafts repackaged the product, now known as Play-Doh and marketed it to elementary schools in the greater Cincinnati area. By 1957, Play-Doh was available in three new colors: red, yellow, and blue.
History. Origin. Objects made out of Play-Doh. The non-toxic, non-staining, reusable modeling compound that came to be known as "Play-Doh" was a pliable, putty-like substance concocted by Noah McVicker of Cincinnati -based soap manufacturer Kutol Products.
Founded in 1912 in Cincinnati, the company’s primary product—a soft, pliable compound used for wiping soot from wallpaper—was no longer in demand and the firm’s future looked bleak....
It’s found in nearly every playroom in America, but did you know that this popular children’s toy was actually created as desperate attempt to save a business? A company called Kutol manufactured a sticky dough that was used to clean soot off of wallpaper, but as households moved away from.
Play-Doh was originally designed as a wallpaper cleaner. Discover how it became a favorite child's toy.
You’d be intrigued by how Noah McVicker’s 1930s invention, initially designed to remove soot from walls, evolved into Play-Doh. Through a series of clever rebrandings and strategic marketing moves, Play-Doh found its way into classrooms and homes worldwide.
The fascinating history of Play-Doh reveals much more than just the story of a popular toy. This accidental wallpaper cleaning compound would transform into one of the most beloved children’s products ever.
Play-Doh modeling compound started out as wallpaper cleaner. Joe McVicker learned from a teacher that kids usually found modeling clay too hard to manipulate. Discovering that the squishy cleaning product he manufactured could substitute, McVicker shipped some to the school.
Joseph suggested giving the product a new name — Play-Doh®. Then, he marketed it to schools and department stores. The new product was a huge success. In 1956, the McVickers started the Rainbow Crafts Company to make and sell Play-Doh.
How it was created: McVicker learned that his schoolteacher sister was using the "dough" as a modeling clay in her classes. Eureka! It was a toy, not a cleaning product. By 1957, colored Play-Doh was sold at Macy's and hawked on kids' TV shows — turning its creators into millionaires.