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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
A display board, also known as poster board, is a board-shaped material that is rigid and strong enough to stand on its own, and generally used paper or other materials affixed to it. Along with quad charts , display boards were an early form of fast communication developed by the National Weather Service of the United States Department of ...
Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
The patterns were then "pounced" onto the board with a chalk-filled pounce bag, marking the outlines of the figures or objects. Using oil paints, artists would use large brushes to paint the image. Once the panels were installed using hydraulic cranes, artists would go up on the installed billboard and touch up the edges between panels.
In Paris in 1761, and in London, about 1762–1773, laws were introduced which gradually compelled sign boards to be removed or fixed flat against the wall. For the most part, signs only survived in connection with inns, for which some of the greatest artists of the time painted sign boards, usually representing the name of the inn.
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