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Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory , and the formation of the P. R. Mallory Company .
The company registered its "Duracell" trademark in 1964 and began rebranding under the new name with the intent of marketing directly to consumers instead of industrial and military customers. [1] In 1978, the company was purchased by Dart Industries and renamed Duracell after its alkaline battery brand. In 1985, the European metal alloys parts ...
The Magnuson–Moss Warranty Act (P.L. 93-637) is a United States federal law (15 U.S.C. § 2301 et seq.). Enacted in 1975, the federal statute governs warranties on consumer products. The law does not require any product to have a warranty (it may be sold "as is"), but if it does have a warranty, the warranty must comply with this law.
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As a result, the company lost significant market share to Duracell. [18] Union Carbide Kenya Limited., based in Kenya, was established in 1967 to manufacturer and market Eveready batteries in Africa. It was renamed to Eveready Batteries Kenya Limited in 1986 and to Eveready East Africa Limited in 2004. [19]
However, the words "home warranty" are not always used explicitly to mean a legal warranty is being conveyed. In many cases, at least in the United States, a home warranty is not a warranty at all, but rather a home service contract that covers the repair and/or replacement costs of home appliances , major systems such as heating and cooling ...
The FTC specifically identified that informing consumers that warranties are voided if they break a warranty sticker or seal on the unit's packaging, use third-party replacement parts, or use third-party repair services is a deceptive practice, as these terms are only valid if the manufacturer provides free warranty service or replacement parts ...