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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
Cigarette advertising in Indonesia is presently allowed, [1] and as of 2021, Indonesia is the only country in the world to allow cigarette advertising. [2] However, it is prohibited to show cigarettes and advertising must include smoking warning messages. In Indonesia itself, such advertisements are known under the name iklan rokok in Indonesian.
A Mild or Sampoerna A was launched in Indonesia on 1989. A Mild is a mild kretek cigarette sold in Indonesia. The iconic brands and best selling brand from Indonesia, now sold in Malaysia. Chesterfield was launched in 1896. Chesterfield is the third-largest international brand from Philip Morris, with a volume of 57 billion cigarettes in 2019.
The Marlboro Man image continued into the 21st century in countries such as Germany, Poland and the Czech Republic. [34] It last appeared late 2012 in Indonesia, where such cigarette advertisements are still allowed in the country. [35] A year later, in May 2013, it had been officially replaced by Be Marlboro campaign. [36]
PMFTC, Inc. is the Philippine affiliate of Philip Morris International (PMI). Owned 50-50 by PMI and local conglomerate LT Group, [4] PMFTC is the leading cigarette manufacturer in the Philippines, controlling over 90% of the local market, commercialising the brands Fortune International, Hope Luxury, Marlboro, and More, among others.
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