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v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management). [1][2][3] A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment [4][5] by integrating ...
Moodle – Free and open-source learning management system. OLAT – Web-based Learning Content Management System. Omeka – Content management system for online digital collections. openSIS – Web-based Student Information and School Management system. Sakai Project – Web-based learning management system.
Thus, decision making is dependent on the marketing problem, the decision-maker, and the decision environment. Expert system. An expert system is a software program that combines the knowledge of experts in an attempt to solve problems through emulating the knowledge and reasoning procedures of the experts. Each expert system has the ability to ...
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
t. e. Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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