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In 2023, Rare Beauty launched its Soft Pinch Tinted Lip Oils, they sold out within 12 hours on RareBeauty.com, generating a wait-list of more than 20,000 customers. [49] As of 2023, Rare Beauty emerged as the top index brand on TikTok and Instagram, with a combined media impact value of US$313,198,657 on the two platforms alone. [50]
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [ 3 ] Items include bath and skin-care products, mineral-based makeup, professional tools, [ 4 ] eyeliners , lipstick , glosses , [ 5 ] [ 6 ] blushes , bronzers , brushes , and mascara , among others.
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
Investors shouldn't overlook this rapidly growing cosmetics company.
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In 2021, Honest Beauty redesigned its brand packaging, using sustainable and recyclable materials. At the same time, it launched the Daily Defense skincare collection to protect from environmental pollutants. In 2022, Honest Beauty launched a four-step daily skincare routine for sensitive skin. [43]
When I became a beauty editor more than ten years ago, it was a decision that was largely based on my desire to connect with people through the seemingly surface-level world of makeup and hair. Yes.
Sephora's Middle East stores stock international products alongside local brands such as Shiffa Dubai Skin Care and Huda Beauty. [59] According to Forbes, Huda Beauty, founded by Dubai based blogger and business woman Huda Kattan, was the top selling cosmetic brand across Sephora Middle East, in 2018. [60]