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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
Basic Color Terms: Their Universality and Evolution (1969; ISBN 1-57586-162-3) is a book by Brent Berlin and Paul Kay. Berlin and Kay's work proposed that the basic color terms in a culture, such as black, brown, or red, are predictable by the number of color terms the culture has. All cultures have terms for black/dark and white/bright.
Shades of purple. There are numerous variations of the color purple, a sampling of which is shown below. In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among ...
Color symbolism. Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different ...
Stroop effect. Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom). In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is ...
True Colors (personality) True Colors is a personality profiling system created by Don Lowry in 1978. [1] It was originally created to categorize at risk youth [2] into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types. [3]
Brown colors are dark or muted shades of reds, oranges, and yellows on the RGB and CMYK color schemes. In practice, browns are created by mixing two complementary colors from the RYB color scheme (combining all three primary colors). In theory, such combinations should produce black, but produce brown because most commercially available blue ...
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