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In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown.
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
The ads plan now accounts for over 40% of all Netflix sign-ups in markets where it's offered. ... over 70% of Netflix’s ad-supported members watch for more than 10 hours a month — 15 ...
Netflix launched its ad-based plan in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK in 2022. The standard plan with ads costs $6.99 a ...
For companies looking to access that audience, Netflix is rolling out new ad units, which can run 10, 20 or 60 seconds, beyond the 15- and 30-second ads currently offered.
Netflix currently boasts 232.5 million global subscriber base, but the company said ad-based users have more than doubled since early 2023, with more than a quarter of Netflix sign-ups now ...
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