Search results
Results from the WOW.Com Content Network
Assortment strategies are used by retailers in brick-and-mortar and ecommerce to decide on a daily basis how to allocate inventory to their stores as part of their merchandise planning processes. Such strategies are integral for retailers because they directly affect how their customers interact with their merchandise, and therefore, their brand.
The main characteristics of a company's product assortment are: [4] (1) the length or number of products lines the number of different products carried by a store (2) the breadth refers to the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.:
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
The Nielsen definition, published in 1992, was prescient for its time in that customizing product offerings on a store by store basis is logistically difficult and is now not considered a necessary part of category management; it is a concept now referred to as micromarketing. Nevertheless, most grocery retailers will segment stores at least by ...
Not all elements are, however, equal, often with demographics, shopping motivations, and spending directing consumer activities. [32] Retail research studies suggest that there is a strong relationship between a store's positioning and the socio-economic status of customers. [ 33 ]
Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the ...
And going from a 1.0 to a 3.0 -- to use our parlance, $1.25 is a 1.0, Dollar Tree Plus is a 2.0, multi-price in line is a 3.0. The stores that went from 1.0 to 3.0 have the biggest bank.
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations.At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged.