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Needs are distinguished from wants. In the case of a need, a deficiency causes a clear adverse outcome: a dysfunction or death. In other words, a need is something required for a safe, stable and healthy life (e.g. air, water, food, land, shelter) while a want is a desire, wish or aspiration.
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A common shortcoming in existing literature and discussions about human needs is that the fundamental difference between needs and their satisfiers either is not made explicit or is completely overlooked. It may have to do with the difference between human needs and the conventional notion of economic "wants" which are infinite and insatiable ...
A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions, and desired conditions, or "wants". [ 1 ] Needs assessments can help improve policy or program decisions, individuals, education, training, organizations, communities, or products.
Wants are often distinguished from needs. A need is something that is necessary for survival (such as food and shelter), whereas a want is simply something that a person would like to have. [1] Some economists have rejected this distinction and maintain that all of these are simply wants, with varying levels of importance.
A study of the ordering of needs in Asia found differences between the ordering of lower and higher order needs. For instance, community (related to belongingness and considered a lower order need in Maslow's hierarchy) was found to be the highest order need across Asia, followed closely by self-acceptance and growth. [52]
This is when the consumer identifies a need, typically defined as the difference between the consumer's current state and their desired or ideal state. A simpler way of thinking about problem recognition is that it is where the consumer decides that they are 'in the market' for a product or service to satisfy some need or want.
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