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  2. Identify legitimate AOL websites, requests, and communications

    help.aol.com/articles/identify-legitimate-aol...

    • Don't use internet search engines to find AOL contact info, as they may lead you to malicious websites and support scams. Always go directly to AOL Help Central for legitimate AOL customer support. • Never click suspicious-looking links. Hover over hyperlinks with your cursor to preview the destination URL.

  3. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...

  4. Protect yourself from internet scams - AOL Help

    help.aol.com/articles/protect-yourself-from...

    Phishing scams happen when you receive an email that looks like it came from a company you trust (like AOL), but is ultimately from a hacker trying to get your information. All legitimate AOL Mail will be marked as either Certified Mail, if its an official marketing email, or Official Mail, if it's an important account email. If you get an ...

  5. List of scams - Wikipedia

    en.wikipedia.org/wiki/List_of_scams

    The scam may extend to the creation of Web sites for the bogus brand, which usually sounds similar to that of a respected loudspeaker company. They will often place an ad for the speakers in the "For sale" Classifieds of the local newspaper, at the exorbitant price, and then show the mark a copy of this ad to "verify" their worth. [citation needed]

  6. Individual branding - Wikipedia

    en.wikipedia.org/wiki/Individual_branding

    Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."

  7. Self-brand - Wikipedia

    en.wikipedia.org/wiki/Self-brand

    Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...

  8. Telemarketing fraud - Wikipedia

    en.wikipedia.org/wiki/Telemarketing_fraud

    This is also a popular technique used in lottery and student scholarships scams. [5] Once the target has provided their personal information, the fraudsters will ask them to pay various fees – for example: taxes, legal fees, banking fees, etc. – so that they can release their non-existent winnings. [6]

  9. This might be the funniest real estate listing we've ever read

    www.aol.com/news/2016-05-20-this-might-be-the...

    We've seen eloquently written real estate listings for luxurious and quirky homes—long, drawn out adjectives and picture-perfect descriptions aplenty. But we've never read anything quite like ...