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Lossless compression of digitized data such as video, digitized film, and audio preserves all the information, but it does not generally achieve compression ratio much better than 2:1 because of the intrinsic entropy of the data.
The H.264 name follows the ITU-T naming convention, where Recommendations are given a letter corresponding to their series and a recommendation number within the series.H.264 is part of "H-Series Recommendations: Audiovisual and multimedia systems".