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Each component in a Wardley map is plotted according to its position in two dimensions: in the vertical dimension or y-axis, the component's position within the value chain, corresponding to its visibility to the end-user (whether customer, consumer, business, government or other);
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Consequently, in this article, we may conclude the following points about consumer evaluation of brand extension: Quality of core brand creates a strong position for brand and low impact of fit in consumer evaluation. Similarity between core brand and extension is the main concern of consumer perception of fit.
GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to BCG analysis, but more complex with nine cells
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Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...