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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21] On December 6, 2017, the University of Florida announced that the Florida Gators football program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear. [22]
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
The first pair of sweatpants was introduced in the 1920s by Émile Camuset, the founder of Le Coq Sportif. These were simple knitted gray jersey pants that allowed athletes to stretch and run comfortably. [2] Sweatpants became commonplace at the Olympic Games by the late 1930s, and were seen on many athletes in the decades that followed. [3]
There, he presented her with chocolate swooshes, a diamond ring made of gold and engraved with the Swoosh, and an envelope filled with 500 shares of Nike stock, then worth about seventeen cents per share or $85, [8] worth in 2023—after stock splits bringing the total to 32,000 shares—about $3 million. [10]
Nike introduces the Second Coming, a group of NBA basketball players who best represent the Nike Basketball. Nike introduces AF25, after 25 years of Air Force shoe line. 2009 Nike sells its Nike Bauer hockey equipment division. Nike introduces shoes featuring new Flywire and Lunarlite Foam materials. Flywire is a new technology made up of thin ...
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