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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21] On December 6, 2017, the University of Florida announced that the Florida Gators football program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear. [22]
A 1992 book, Swoosh, The Unauthorized Story of Nike and the Men Who Played There, written by Julie Strasser and Laurie Becklund, alleged that Nike had arranged for under-the-table payments to athletes on the Athletics West team, which were forbidden at the time.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [17] Nike's "swoosh" logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn Davidson ...
Tiger Woods unveiled his Sun Day Red brand — with its 15-striped tiger logo — ahead of this week's Genesis Invitational at the Riviera Country Club.
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