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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Clarke wrote that PR, "must look true and it must look complete and candid or its 'credit' is gone". He suggested that the selection of which facts are disseminated by PR campaigns could be used to persuade the public. [66] The longest established UK PR agency is Richmond Towers, founded by Suzanne Richmond and Marjorie Towers in 1930. [67]
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12. Samsung - Olympic Anthem (2016) This Samsung ad made for the 2016 games in Rio de Janeiro is an uplifting place to start our advertising journey. It stitches together lyrics from several ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The Best Super Bowl Ads of All Time Arseniy45 - Getty Images. The Super Bowl is a mecca for more than just football. It touts the largest television audience of the year, ...
Educated people can display this mentality just as the ignorant can. Bernays quotes Trotter stating that herd mentality affects people all the time, not only when they are part of an actual mob in the street. (pp. 98–110) The public relations practitioner, therefore, must tap into the current of group energy. (pp. 118–122)
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