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By 1997, there was a resultant change in the design direction of products, as set details were sacrificed for decreased building times (with fewer pieces) and increased playability features, but this shift drew mixed reception from hardcore Lego fans used to the meticulous construction required of "classic era" sets of the 1980s to mid-1990s.
Automatic Binding Bricks are renamed Lego Mursten, or "Lego Bricks." First baseplates are created. Godtfred Kirk Christiansen creates "system of play" that leads to the formation of Lego sets. [2] 1954: Godtfred Kirk Christiansen becomes junior managing director of Lego, and soon has the idea to turn Lego bricks into a building system.
Lego Primo Lego sets designed for babies: Lego 1995–1999 Lego Prince of Persia: The Sands of Time: Prince of Persia: The Sands of Time: Disney, Jerry Bruckheimer Films: 2010 Lego QUATRO Very large bricks; twice times as big as Lego Duplo bricks, but they are still compatible with Duplo bricks Lego 2004–2006 Lego Racers: Auto racing: Xalax ...
Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Toy Industry is a 2013 book by David Robertson and Bill Breen, published by Crown Publishing Group, about the business strategy of The Lego Group in the late 1990s and early 2000s.
Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
The theme was introduced either as Expert Builder or Technical Sets (depending on market) in 1977, [2] and was renamed LEGO Technic in 1982. [3]Technic sets are characterized by their use of special pieces, such as gears, axles, and pins, which allow the construction of working mechanisms and mechanical structures.
The changes to Lego's set design direction, not just in Lego Pirates but also across their other product lines, have been attributed to the Lego Group's retiring of many LEGO Designers who had created the sets from the late 1970s to the early 1990s, replacing them with 30 'innovators' who graduated from the European design colleges around ...
In 2020, Lego launched its adult-focused category, which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
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