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  2. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  3. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery. From Ancient Greece to the late 19th century, rhetoric played a central role in Western education in training orators, lawyers, counsellors, historians, statesmen, and poets. [4 ...

  4. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...

  5. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University ...

  6. Invitational rhetoric - Wikipedia

    en.wikipedia.org/wiki/Invitational_rhetoric

    Invitational rhetoric is a theory of rhetoric developed by Sonja K. Foss and Cindy L. Griffin in 1995. [1]Invitational rhetoric is defined as “an invitation to understanding as a means to create a relationship rooted in equality, immanent value, and self-determination.” [1] The theory challenges the traditional definition of rhetoric as persuasion—the effort to change others—because ...

  7. Experts Say This Training Style Can Help You Cut Your Gym ...

    www.aol.com/experts-training-style-help-cut...

    How To Know If A Hybrid Training Approach Fits Your Vibe If you’re already working out about four days a week and want to balance cardio and strength workouts without additional sessions, hybrid ...

  8. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  9. Assertiveness - Wikipedia

    en.wikipedia.org/wiki/Assertiveness

    Assertiveness training was introduced by Andrew Salter (1961) [3] [full citation needed] and popularized by Joseph Wolpe. [4] Wolpe's belief was that a person could not be both assertive and anxious at the same time, and thus being assertive would inhibit anxiety. The goals of assertiveness training include: [5] increased awareness of personal ...