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According to TravelClick, the opaque channel accounted for 6% of all hotel reservations for major brands in 2012, up 2% from 2010. [ 1 ] The primary consumers of opaque inventories are price-conscious people whose primary aim is the cheapest travel possible and are less concerned with the specifics of their travel plans.
In September 2003, IAC/InterActiveCorp, which had acquired Expedia in 2001, announced its acquisition of Hotwire.com for $663 million. [7] In 2004, an internet research firm estimated that through cross-advertising between Hotwire and Expedia, IAC was able to reach a total of an additional 1.5 million unique visitors to both websites monthly. [8]
In 2015, Expedia announced that it would move its headquarters to the Interbay neighborhood of Seattle, purchasing the Amgen campus on the Elliott Bay waterfront for $228.9 million and investing an additional $900 million on renovation and expansion of the 41-acre (17 ha) campus to 1.23 million square feet (114,000 m 2). The first employees ...
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Hotels.com was established in 1991 by David Litman and Robert Diener as the Hotel Reservations Network (HRN), providing hotel booking via a toll-free phone number in the United States. [2] In 2001, the company was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, an online travel booking company.
Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide. [citation needed] Since their majority shareholder is Expedia, the effort is to direct bookings to their sites by way of various "adjustments" to how other sites' rates are perceived.
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