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Sun-Maid is one of the largest raisin and dried fruit processors in the world. As a cooperative, Sun-Maid is made up of approximately 850 family farmers who grow raisin grapes within a 100-mile (160-kilometer) radius of the processing plant. Sun-Maid also sources dried fruit beyond this geographical area.
Goodness, the raisins are growing mighty big in the sunny fields of California these days! The execs at Sun-Maid are proud that their raisins contain "nothing but grapes and sunshine." But the new ...
The concept was created by advertising firm Foote, Cone & Belding (FCB) for a 1986 Sun-Maid commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with FCB in San Francisco) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song ...
Following the board's collapse, the California Raisins became (intellectual) property of the state of California. [1] In 1998, the California Raisin Marketing Board, funded by raisin growers, was established to replace CALRAB as the promotional organization for the raisin crop. [1]
Virtually all of California raisin production (about 97% in 2000) and roughly one-third of California's total grape area is of this variety, making it the single most widely planted variety. [4] [6] Before Thompson Seedless became dominant, Muscat of Alexandria was a primary raisin grape in California. [7]
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