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This caused controversy among iPhone developers and users, and the United States Federal Communications Commission (FCC) began investigating Apple's active decision to deny users' ability to install Google Voice from the Apple online store which is the only official way for users to download and install iPhone applications. [55]
In September 2016, the company began using it as the typeface of word marks such as "iPhone", "AirPods", and "MacBook Pro" on the devices themselves, as well as keynote slides and product packaging. This change was also reflected in some headlines on product marketing web pages. [ 4 ]
Similarly, "C" was used to denote the lower-priced iPhone 5C, a variant of the iPhone 5 with similar features and internals, and is the only iPhone with "C" in its name. iPhone X (pronounced "10"), iPhone XR (pronounced "10R") and iPhone XS and XS Max (pronounced "10S") are currently the only iPhones to have been branded with Roman numerals (X).
The "iPhone" term was registered by Gradiente in 2000, seven years before Apple's release of its first iPhone. This decision came three months after Gradiente Eletrônica launched a lower-cost smartphone using the iPhone brand. [128] In June 2014, Apple won, for the second time, the right to use the brand name in Brazil.
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."
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The program was first sold publicly as Keynote 1.0 in 2003, competing against existing presentation software, most notably Microsoft PowerPoint. [ 7 ] In 2005, Apple began selling Keynote 2.0 in conjunction with Pages , a new word processing and page layout application, in a software package called iWork.
Based on this model, the Acer company adopted a business strategy to reorient itself from manufacturing into global marketing of brand-name PC-related products and services. Acer accordingly invested heavily in R&D to develop innovative technology. The concept later became widely cited to describe the distribution of value-adding potentials in ...