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With the help of a Bluetooth beacon, a smartphone's software can approximately find its relative location to a Bluetooth beacon in a store. Brick and mortar retail stores use the beacons for mobile commerce , offering customers special deals through mobile marketing , [ 6 ] and can enable mobile payments through point of sale systems.
Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
Importantly, beacons do not generally accept connections from other devices, meaning that the beacon itself cannot record what devices are in its vicinity. In many cases, the simplicity of the beacon frame means that an app (for example Google Chrome ) is required in order to interpret the beacon's signal.
UID (similar to Apple's UUID): a 16 digit string of characters, which can identify the individual beacon. This UID can activate an installed Mobile App. TLM: sensor and administrative data from the beacon itself is communicated through telemetry. Currently, examples include the beacon's battery level and its temperature. Advantages:
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Bluetooth Low Energy (Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart [1]) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) [2] aimed at novel applications in the healthcare, fitness, beacons, [3] security, and home entertainment industries. [4]
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The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. [1] The technology allows location-specific advertising to be pushed to the user's Facebook feed. [1] In June 2015, Facebook gave free beacons to a number of businesses in the United States. [2]