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Public social activity from the interest graph is the primary data source 140 Proof uses to make its ads more relevant. Apps using 140 Proof give the company a user ID list stripped of names, along with the public information in that user's profile. 140 Proof's algorithms assemble ‘personas’ of users based on keywords in users’ posts and who users are following. [15]
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
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LinkedIn was sued in the United States on charges of hijacking e-mail accounts and spamming. The company argued with the right to freedom of expression. In addition, the users concerned would be supported in building a network. [170] [171] [172] The sign-up process includes users entering their email password (there is an opt-out feature).
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