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  2. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    Ad relevance is the first step for Google to evaluate your quality score. Match the wording of your ad to be more directly related to the users’ searching word if your status is “Average” or “Below average”. The second step is to make sure users click on your ads, which is a signal to Google that your ads are relevant to the search.

  3. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google AdWords PPC) in their hybrid auction. [ 2 ] [ 3 ] In internet marketing, effective cost per mille is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA ...

  4. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Since CTR is an expression of relevancy of the ads to the user search, higher click-through rates are generally rewarded with a better quality score attributed to the ads, which in turns might lead to lower CPC, therefore incentivising advertisers to continually improve the relevancy of their ads. However, having a high click-through rate isn't ...

  5. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

  6. Template:CPC/table - Wikipedia

    en.wikipedia.org/wiki/Template:CPC/table

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us

  7. Wikipedia:TemplateData/List - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:TemplateData/List

    This is a list of known templates which use the Wikipedia: ... Template:CPC: Template:CPC profile: ... Template:Calculate ratio: Template:Calculate ratio ...

  8. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]

  9. List of performance analysis tools - Wikipedia

    en.wikipedia.org/wiki/List_of_performance...

    Several tools with combined sampling and call-graph profiling. A set of visualization tools, VCG tools, uses the Call Graph Drawing Interface (CGDI) to interface with gprof. Another visualization tool that interfaces with gprof is KProf. Free/open source - BSD version is part of 4.2BSD and GNU version is part of GNU Binutils (by GNU Project) HWPMC