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Tesco Clubcard (commonly referred to and branded as Clubcard) is the loyalty card of British supermarket chain Tesco. It was introduced to Tesco customers in 1995, where it has since gained over 20 million users as of 2021. [1] The card works on a point-based system, where holders receive points based on money spent.
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Products on offer include credit cards, loans, mortgages, savings accounts, and several types of insurance, including car, home, life, and travel. They are promoted by leaflets in Tesco's shops and through its website. The business made a profit of £130 million for the 52 weeks to 24 February 2007, of which Tesco's share was £66 million.
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In June 2007, Tesco.com became the first home delivery company in UK to provide customers the option of delivering shopping in green boxes without carrier bags in a bid to reduce the amount of carrier bags used as part of Tesco's green commitment. In return for customers going bag free they receive green clubcard points. [6]
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
Dunnhumby originally gained prominence for helping establish Tesco Clubcard. In 1994, Tesco , which was second in the UK retail market to Sainsbury's , wanted to create a new loyalty card. The man responsible for Tesco's trials, Grant Harrison, attended a conference where Clive Humby was speaking.