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The first GoPro Hero, a film camera encased in a waterproof shell. The company was founded by Nick Woodman in 2002. [10] He was motivated by a 2002 surfing trip to Australia, in which he was hoping to capture high-quality action photos but could not because amateur photographers could not get close enough or buy appropriate quality equipment at reasonable prices. [11]
The first GoPro product was a 35mm film camera developed by a Chinese company named Hotax that incorporated Woodman's custom wrist strap, slight modifications to the housing, and the GoPro logo. Hotax sold Woodman the rebranded camera for $3.05 and the cameras retailed for about $30. [ 22 ]