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Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
School bus advertising is a form of advertising in the United States in which advertising space is sold on the sides of school buses.School districts typically partner with a marketing firm to sell the space and market the program to businesses, Depending on the size and market of each individual school district, this form of advertising can be very lucrative.
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands , but can also be used for public campaign messages.
Zum, also written as Zūm, is an American student transportation services company, based in Redwood City, California, U.S. [1] [2] [3]. Zum Services, Inc. provides contract transportation services to school districts across the United States, it provides an app that parents can download to track the location of their children on Zum’s vehicles.
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In 2016, McDonald's allocated $32.9 million for television advertising, with a specific focus on promoting Happy Meals tailored to children. Moreover, McDonald's outperforms other fast-food brands by employing strategies such as providing free cartoon characters and animal figurines in their Happy Meals. [9] Social Media
A school bus contractor is a private company or proprietorship that provides student transport services to a school district or non-public school. Of the 450,000 school buses operating in the United States, it is estimated that approximately 39% are operated by school bus contractors. In Canada (with some still operated by the school boards ...
As the use of school buses transports students on a much larger scale than by car (on average, the same as 36 separate automobiles [73]), their use reduces pollution in the same manner as carpooling. Through their usage of internal-combustion engines, school buses are not an emissions-free form of transportation (in comparison to biking or ...