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An American child during World War II (1943) purchases a can of V8, handing the grocer his ration book.. V8 Vegetable Juice was developed by Frank Constable of Chicago, Illinois, who worked as a contractor for W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min since 1933.
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This is taken from a can of V8 vegetable juice, originating from a flat 24-pack in Madison, Wisconsin in June 2007. The tapered portion at the top of the can features this phrase: 2 FULL SERVINGS OF VEGETABLES Per Can* On the face of the can is the V8 logo, amidst a collection of produce.
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In general, vegetable juices are recommended as supplements to whole vegetables, rather than as a replacement. However, the actual nutritional value of juices versus whole vegetables is still contested. USDA guidelines for Americans states that 3/4 cup of 100% vegetable juice is equivalent to one serving of vegetables. [2]
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After extracting juice from fruits and vegetables, the juice may be consumed raw, or the manufacturer may choose to put the juice through a preservation method such as HPP or pasteurization to extend shelf life and kill potentially harmful microorganisms. Pasteurization or HPP allows the juice to be stored for about 30 days.
Juice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, such as smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation (which is used in wine production). [1]