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A small world network Is a graph in which most nodes aren't connected to one another but as connections are made other nodes can be reached through only a couple of intermediaries. In terms of marketing small world networks have been used to model this such as consumer referrals (e.g. Jun, Kim, Kim, & Choi). [20]
These third parties generally have a strong reason to support the network and remain active in it. [6] A business network is generic and includes both smart and not-so-smart business networks. A smart business network is defined as a group of participating companies (nodes) that are linked together by one or many communication networks (links).
Information infrastructure is a technical structure of an organizational form, an analytical perspective or a semantic network. The concept of information infrastructure (II) was introduced in the early 1990s, first as a political initiative (Gore, 1993 & Bangemann, 1994), later as a more specific concept in IS research.
"Open Access" refers to a specialised and focused business model, in which a network infrastructure provider limits its activities to a fixed set of value layers in order to avoid conflicts of interest. The network infrastructure provider creates an open market and a platform for internet service providers (ISPs) to add value.
Network intelligence (NI) is a technology that builds on the concepts and capabilities of deep packet inspection (DPI), packet capture and business intelligence (BI). It examines, in real time, IP data packets that cross communications networks by identifying the protocols used and extracting packet content and metadata for rapid analysis of data relationships and communications patterns.
A server is a physical component to IT Infrastructure. Information technology infrastructure is defined broadly as a set of information technology (IT) components that are the foundation of an IT service; typically physical components (computer and networking hardware and facilities), but also various software and network components. [1] [2]
A data infrastructure is a digital infrastructure promoting data sharing and consumption. Similarly to other infrastructures , it is a structure needed for the operation of a society as well as the services and facilities necessary for an economy to function, the data economy in this case.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.