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  2. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

  3. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful ...

  4. Interruption marketing - Wikipedia

    en.wikipedia.org/wiki/Interruption_marketing

    Also inbound marketing allows for a more targeted traffic on websites which increases the conversion rates. [9] In fact, with technology, permission marketing is often considered to be more effective and less costly. As per Brian Halligan, CEO and Founder of HubSpot, interruption marketing techniques are becoming less effective, stating: [11]

  5. Sales development - Wikipedia

    en.wikipedia.org/wiki/Sales_development

    Sales development handles two types of leads. The first, often referred to as an inbound lead, is generated by marketing and sent to a Sales Development Representative (SDR). The SDR will then engage that lead, qualify their interest in purchasing a product and determine whether it is worth spending further resources selling to this lead.

  6. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    For ABM to succeed, joint working relationship with sales is essential and marketing needs to be measuring and optimizing based on accounts. [citation needed] ABM is targeted at accounts (or companies as a whole) as opposed to inbound marketing, which is targeted at leads (or people within these companies). The need for sales and marketing ...

  7. Category:Selling techniques - Wikipedia

    en.wikipedia.org/wiki/Category:Selling_techniques

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key ...

  9. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

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