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Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. [1] George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice.
While a student at Plainfield High School, Campbell won a place on the 1952 Olympic team in the decathlon. Although just 18 years old, Campbell finished second to Bob Mathias in the decathlon. [6] Campbell set New Jersey state records in the high and low hurdles and in the high jump, and scored 140 points as fullback in football.
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...
The decathlon is an athletic event combining ten track and field events. Decathlon may also refer to: Decathlon (retailer), a global sporting goods retail store chain; Decathlon (horse), an American Thoroughbred racehorse; Academic Decathlon, an American academic competition; American Champion Decathlon, a light aircraft
The company's innovative marketing promoted the radical notion of shopping for pleasure rather than necessity and its techniques were adopted by modern department stores the world over. The store was extensively promoted through paid advertising. The shop floors were structured so that goods could be made more accessible to customers.
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