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Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
Seamless logo from 2011 until parent company Grubhub was acquired by Just Eat Takeaway in 2021. Seamless was launched in 1999 by Jason Finger, Paul Appelbaum, Todd Arky [1] [2] [3] and Andy Appelbaum as SeamlessWeb, providing companies with a web-based system for ordering food from restaurants and caterers.
Grubhub Inc. (stylized in all caps) is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois. Founded in 2004, it has been a subsidiary of the Dutch company Just Eat Takeaway since 2021. [2] In 2024, Wonder Group Inc. bought Grubhub from Just Eat Takeaway for $650 million. [3]
The software also facilitates the acquisition of customer data which provides the restaurants owners with insights to conduct online marketing campaigns. [9] In addition, it provides a website builder, an AI-enabled email marketer, a branded mobile app generator and customer relationship management tools for the restaurants.
Olo is a New York City-based B2B SaaS company that develops digital ordering and delivery programs for restaurants. The company’s platform allows customers to place restaurant orders from multiple origination points – from a brand’s own website or app, third party marketplaces, social media platforms, smart speakers, and home assistants.
Uber Eats is an online food ordering and delivery platform launched by the company Uber in 2014. [4] The meals are delivered by couriers using various methods, including cars, scooters, bikes, or on foot. [5] It is operational in over 6,000 cities in 45 countries as of 2021. [6] The process of delivering food is carried out by Uber drivers. [7]
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