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2. Advertising adstock - Wikipedia

   en.wikipedia.org/wiki/Advertising_Adstock

   Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. [1] Adstock is a model of how the response to advertising builds and decays in consumer markets.

3. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

4. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

5. Category:Advertising - Wikipedia

   en.wikipedia.org/wiki/Category:Advertising

   Download as PDF; Printable version; ... Ad blocking software (8 P) Advertisements (5 C, 39 P, 1 F) ... Advertising adstock; Advertising column;

6. DAGMAR marketing - Wikipedia

   en.wikipedia.org/wiki/DAGMAR_marketing

   These steps are also known as ACCA advertising formula. ACCA/DAGMAR is a descendant of AIDA advertising formula and considered to be more comprehensive than AIDA. [citation needed] Developed for the measurement of advertising effectiveness, it maps the states of mind that a consumer passes through. Carol Kopp from Investopedia.com, describes ...

7. Download, install, or uninstall AOL Desktop Gold

   help.aol.com/articles/aol-desktop-downloading...

   Learn how to download and install or uninstall the Desktop Gold software and if your computer meets the system requirements.

8. Jim Gaffigan on adjusting to the painful new reality: "How ...

   www.aol.com/jim-gaffigan-adjusting-painful...

   How are you holding up? Are you over it? I'm over it. I'm fine. At least, at times I think that. It's obviously not what I wanted but that's life.

9. Your money, the economy, taxes might change in 2025 ... - AOL

   www.aol.com/money-economy-taxes-might-change...

   A new president, a strong economy and tons of innovation: How those and other forces might change economic, tax and financial situations in 2025.