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2. School branding - Wikipedia

   en.wikipedia.org/wiki/School_branding

   Showing the branding element of an interlocking logo: Colony High School Interlocking logo. School name: The full or partial name that the school is best known as. Mascot or logo: The visual representation of the school that identifies the school brand. School colors: Colors selected by the school as a form of recognition.

3. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

4. SWOT analysis - Wikipedia

   en.wikipedia.org/wiki/SWOT_analysis

   In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

5. School colors - Wikipedia

   en.wikipedia.org/wiki/School_colors

   The UCLA marching band dressed in the school's "True Blue" and gold colors in 2010. School colors, also known as university colors or college colors, are the colors chosen by a school, academy, college, university or institute as part of its brand identity, used on building signage, web pages, branded apparel, and the uniforms of sports teams.

6. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

7. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.