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[4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.
The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...
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How could the data make sense efficiently so it could be used in good decision making? Visualization (graphics) of the information is the answer to this question. [9] The best visualizations are ones that expose something new about the underlying patterns and relationships contain the data. Exposure of the patterns and understating them play a ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Most organizations are missing a theory of change for their diversity efforts to account for what actions need to happen to move the needle in a meaningful way. How to upgrade your DEI metrics to ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
The Happy Planet Index was used along with data from UNESCO on access to schooling, from the WHO on life expectancy, and from the CIA on GDP per capita to perform a new analysis to come to a unique and novel set of results. [6] Specifically, the extent of correlation between measures of poverty, health and education, and the variable of happiness.