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Southpole is an American wholesale clothing and fashion company, designer, distributor, licensor, and marketer based in Fort Lee, New Jersey, with operating headquarters in New York City. The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym under their company name, Wicked Fashions Inc.
This group of young, upwardly mobile black individuals, known as "buppies", embraced 1980s hip-hop music and wore clothing items from brands like Polo, Timberland, and Tommy Hilfiger. They were particularly drawn to the exclusivity and aspirational appeal of Hilfiger, with its all-American, WASP-y, and country club aesthetic. [8]
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
The early success of the brand has been attributed to its popularity in the hip hop and skateboarding/surfer scenes. The brand was also embraced by the punk and other subcultures. [ 4 ] In a 1992 interview Stussy said, "Everybody calls it surf wear, or urban streetwear, punk, or surf street...
Sean John's SS'14 Brand Campaign, DREAM BIG. In 2004, Sean John invested in the high-end label Zac Posen. [5] In October 2008, the company purchased streetwear lifestyle brand Enyce from Liz Claiborne for $20 million. [6] [7] Combs' FIFI Award-winning perfume, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008. [7]
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