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Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
Eventually, makeup companies created makeup that worked for richer skin tones, such as foundations and powders that provided a natural match. Popular companies like Astarté, Afram, Libra, Flori Roberts and Fashion Fair priced the cosmetics reasonably due to the fact that they wanted to reach out to the masses.
This page was last edited on 1 December 2023, at 19:47 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply.
Foundation (cosmetics), a skin-coloured makeup cream applied to the face; Foundation (engineering), the element of a structure which connects it to the ground, and transfers loads from the structure to the ground; Foundation (evidence), a legal term; Foundation (nonprofit), a type of charitable organization
Lydia O'Leary (1900-1982) was the inventor of foundation makeup designed to cover birthmarks and discolorations; she received a patent for her invention in 1932. [1] Her company, Covermark Beauty, is still in existence, [ 2 ] now a subsidiary of Pias Intercosmex.
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914 Williams Ave, Columbus, OH · Directions · (614) 545-3190