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The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of 110 mm × 178 mm (4 + 3 ⁄ 8 in × 7 in), [2] in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper. [30]
Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing industry. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch , and Penguin Books in Britain had refined the idea in 1935 and had one ...
A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]
Paperback – book characterized by a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. Mass-market paperback – small, usually non-illustrated, inexpensive bookbinding format; Trade paperback – a higher-quality paperback book
This is an accepted version of this page This is the latest accepted revision, reviewed on 6 September 2024. List of best-selling books in the United States The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. The New York Times Book Review has published the list weekly since October 12, 1931. In the 21st century, it has ...
According to Circana, which tracks around 85% of the hardcover and paperback market, the genre's sales nearly doubled from 2015 to 2020, from around 5 million copies to around 10 million ...
Only hardcovers and trade paperbacks (paperback books, often larger than "pocket" paperbacks, sold "to the trade" or directly to sales outlets) are typically remaindered. Mass market paperbacks ("pocket" paperback books sold through a third-party distributor) usually become stripped books rather than remaindered books. A typical remaindered ...
Having seen a drastic collapse in the mass market, the panelists agreed that the one area of growth was the curation of heritage titles, restored to 4 or 2K and presented with an abundance of extras.
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