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  2. Terumah (offering) - Wikipedia

    en.wikipedia.org/wiki/Terumah_(offering)

    The formation of terumah is parallel to the formation of tenufah ('תְּנוּפָה, wave offering) from the verb stem nuf, "to wave," and both are found in the Hebrew Bible. [3] In a few verses, English Bible translations (such as the King James Version) have translated "heave offering," by analogy with "wave offering":

  3. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    Advertising, sales promotions, and personal selling costs are a high percentage of sales. Typically the firm will be structured with each strategic business unit having considerable autonomy. The industry that they operate in tends to be in the introduction or growth stage of its life cycle, with few competitors and evolving technology

  4. Omer offering - Wikipedia

    en.wikipedia.org/wiki/Omer_offering

    Various other offerings are also described as being waved as part of their ritual. After the ritual, the wave-offering then became the property of the priests. The noun tenufah (waving) is formed from the verb nuf in the same way as terumah, the heave offering, is formed from rum "heave."

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    A company also chooses one of two types of scope, either focus (offering its products to selected segments of the market) or industry-wide, offering its product across many market segments. The generic strategy reflects the choices made regarding both the type of competitive advantage and the scope. The concept was described by Michael Porter ...

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  7. Multiple Equivalent Simultaneous Offers - Wikipedia

    en.wikipedia.org/wiki/Multiple_Equivalent...

    It would not be realistic if only one variable is under negotiation, such as a basic salary negotiation. This strategy can also be a complex process—discussing a variety of issues can lead to confusion. Lastly, a MESO is only beneficial if the party offering the multiple offers is honest—it requires that party to reveal some of its own ...

  8. Ansoff matrix - Wikipedia

    en.wikipedia.org/wiki/Ansoff_matrix

    This strategy tries to leverage an existing brand's reputation and customer loyalty by offering them new products and services that address evolving needs or capitalize on new trends. To implement a product development strategy well, businesses should: [7] Invest in research and development to create products that address changing customer needs.

  9. 3Cs model - Wikipedia

    en.wikipedia.org/wiki/3Cs_model

    Ohmae refers to these key factors as the three Cs or the strategic triangle. Customers have wants and needs. The company recognises these and offers a basic product. To cater to their expectations and also to differentiate from competitors, companies try to offer differentiated products.