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A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [ 6 ]
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
In at least some of these tests, the Coca-Cola was kept at 0 °C, which is too cold for the taste to come out, whereas the Pepsi Cola was kept at regular refrigerator temperature, rigging the test [citation needed]. This prompted Coca-Cola's creation of the successful Diet Coke in 1982, and the unsuccessful New Coke three years later, both of ...
See who won our Coke vs. Pepsi taste test. How to Pour Nitro Pepsi. The company has some tips for how best to experience the Nitro Pepsi. Serve it cold, without ice. Get a glass and once you snap ...
In April 1985, in response to marketing research suggesting that a majority of North American consumers preferred the taste of rival Pepsi to Coca-Cola, the company introduced a sweeter, less effervescent version of Coca-Cola in the U.S. and Canada. Although the new formulation had beaten both Pepsi-Cola and the old Coke formula in multiple ...
Coke vs. Pepsi--the age-old debate. While this debate usually revolves around the flavors of these two beverage makers, I am going to take a look at the companies' growth prospects going into 2014.
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
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