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A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
A pair of rivals on deck to report quarterly results next week are Coca-Cola (KO) and PepsiCo (PEP). Both companies reside in the Zacks - Beverages and Soft Drinks Industry, an industry that ...
The Coca-Cola vs. PepsiCo rivalry has been around for so long that it's almost an investing cliche. ... But it doesn't need a soda revolution to power strong results. After all, Pepsi's food ...
For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine (see blind wine tasting) that are consumed directly. Researchers use blind taste ...
The amount of Coke consumed by Americans dropped by 1% by volume, while Pepsi Cola dropped 3.2%. The slide in soda consumption is a continuation of a multi-year slump.